Distributed Mind

The Essence of a "Church"

Brad Abare of Church Marketing Sucks (which contrary to what the name might imply is not against church marketing by any means) says in a recent post,

How much should I do? What should I avoid? What is cool? What works?

Here's a simple approach I've learned...

If the electricity went out, and your walls fell down, and your biggest givers died, what would you have left? Would you have a community of people still seeking after the heart of God? Would you still worship even without a band? Would you still be able to learn about God even though you can't show a video or a PowerPoint slide? In other words, what you have when everything else goes away is what your church is really all about.

Sadly, this seems to be exactly the question most churches never ask these days.

I don't always agree with the Church Marketing Sucks guys (not being a fan of "marketing" in general, even their more nuanced understanding), but I think this time they nail it exactly.

posted at 03:14:04 on 02/20/06 by ben - Category: Religion


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